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Transforming organization with data analytics

Making the stock market safe, fair, and work for everyone


The Stock Exchange of Thailand (SET) wished to transform all aspects of its operations and decision making process with the power of big data. The organization is tasked with a dual-mandate to provide a high-performing and fair capital markets and to expand access through effective financial education and innovative products. With a large amount of data assets and state-of-the-art IT architecture, SET reached out to Siametrics to help them achieve three goals:

  1. Evaluating investment education and promotional programs
  2. Guiding internal predictive AI initiatives to keep the markets safe and fair
  3. Increasing data analytics adoption within the organization

Insight and Action

In this engagement, we helped SET pioneer evidence-based decision making process. To measure the causal impact of investment education programs on subsequent outcomes, the Siametrics team employed a number of empirical strategies. Our custom-built econometric models revealed not only what programs and courses were more effective than others but also the degree to which each of them play a part in driving the type of investors coures participants would become. This new information allowed SET to prioritize and optimize their education programs with more confidence. The Siametrics team also provided modeling strategy advice to SET data analytics teams on a number of initiatives to enhance the safety and faireness of the markets. From feature engineering and sampling methods to model evaluation and productionizing, we started the projects with SET and saw it to the end.


1 %

in the AI models to keep the market safe and fair

education programs evaluated
data-minded workshops held

Download our client's success story on digital transformation